A. joint sales promotions A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations 1. Which of the following is a similarity between public relations (PR) and personal selling? This is an example of a(n) _____ coupon. During the maturity stage of the product life cycle, _____. C. same purchase C. pull the distribution network together to minimize costs and maximize profits. C. instant D. bonus pack, 66. B. premium. In this scenario, StoryMoulders is using the promotional tool known as _____. Additional managerial commitment required A. distracts consumers from the firm's main reason for existing D. the promotional mix to be avoided. a. _____ is generally considered the most effective method for generating trial of a new product. C. determining a promotional budget. A 50-cents off coupon on a box of Minute Rice to encourage repurchase. Which of the following is NOT a downside to running a promotion in a specific geographic region? This is Yaseen Akbar a Marketing enthusiast who's working better to understand how neural activity motivates and shapes human behaviour , that will allow me to develop and promote technologies that benefit human interface and assist people to make a right purchase decision towards sustainability. Some of the most important forms of promotional activities are as follows: 1. C. Image advertising D. Event sampling, 46. Sampling How has the view of sales promotions changed during the past decades? 3. Choose the best answers to complete the sentences or to answer the following questions. Which of the following best describes a positioning statement? This is an example of: B. Vertical cooperative advertising The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool's purpose. B. C. answering customer questions and dealing with objections. B. D. promotional allowances, 93. Which of the following is a difference between pure goods and pure services? Because they are easier to enter, _____ attract more entries than _____ and have become a more widely used sales promotion technique. $55,000 An obvious reason for consumers' increased sensitivity to salespromotion offers is that they save money. A. D. cohorts. C. The increased emphasis on long term strategy and performance by most companies Promotion C. Public relations. Which of the following statements describes a major concern marketers have with trade allowances? StockMarketData, NumberofDowJonesSharesTradedIndustrialAverage(millions)(averagedailyclose)January200735,41011,359.25February200742,49112,014.98March200747,34511,895.42April200741,10911,012.01May200739,88210,891.11\begin{matrix} & \text{Number of} & \text{Dow Jones}\\ & \text{Shares Traded} & \text{Industrial Average}\\ & \text{(millions)} & \text{(average daily close)}\\\text{January 2007} & \text{35,410} & \text{11,359.25}\\ They create incentives for customers to buy products more quickly and make larger purchases. Rebates are used only for consumer durables such as automobiles and appliances. B. provide the marketer with an immediate gauge as to how well the product will do in the marketplace A. D. Dyadic communication, 106. A. B. reflects the overall quality of the product and is consistent with its image and positioning Practice all cards. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. 1. Premiums are not subject to restrictions from industry and government agencies. D. To enhance advertising and marketing efforts, 31. To extend her brand's visibility, she asks Anne to spread word about the brand among her friends, family, and colleagues. D. Slotting allowances are illegal and banned by the federal government. C. Orange Crush. Sales promotions are frequently used as part of the promotional mix and influence the final stage of the purchase process in the customer journey. The toy company Hasbro teamed with the retailer Toys R Us to create direct mail booklets offering discounts on Hasbro toys good only at Toys R Us stores. A sales promotion is any undertaking by an organization designed to increase sales or encourage the use or trial of a product or service. Jake and Janelle loved to prepare gourmet meals for friends and family. d. It includes movable capital purchases. B. a franchise building promotion C. buyers. Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? sales manager. A. This is an example of: account-specific marketing Brand equity is also known as: Customer franchise The oldest, most widely used, and most effective sales promotion tool is: c. Sales promotion is the broadcasting of advertisements on social media, while personal selling is the association between a marketer and a partner for promoting a product. C. Horizontal cooperative advertising Which of the following statements about global advertising is most correct? To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. wholesalers and retailers) to actively stock and sell the firm's goods and services. Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? However, the company enjoys outstanding business because satisfied customers share their delightful experiences at Miss Kitty's with their friends and relatives. Lenora's efforts represent the firm's. A. product placement B. direct mail C. sampling D. commercials, 1. Arizona Cookie's activities represent: A. trade advertising. D. handling costs. Which of the following statements best defines a sales promotion? A. B. franchise building promotion Which of the following is a difference between sales promotion and personal selling? B. off-price deal D. Rebates and refunds, 18. ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. Which of the following statements is true of cobranding? Sales promotions can have many objectives and ideal outcomes, which we will explore in detail throughout this article. A. C. Retailers can charge slotting fees because of their power and the limited availability of shelf space in many retail stores. A. A. direct mail and sampling B. broadcast media and interactive promotion C. viral marketing and publicity. The interest rate is 10%. Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: An important difference between accounting and other business functions, such as marketing and management, is that: a. Which of the following statements about marketing is the most accurate? A. D. Mail-in refunds and rebates, 57. C. A rebate award Couponing B. trade promotions D. promotional allowances, 86. c. If one partner makes a major goof, the fallout can damage the reputation of the other partner as well. My name is Ashley Rhoden, and I am a creative and vision-focused digital marketing strategist with demonstrated experience in developing effective digital marketing strategies, managing social . "Free gift with purchase" promotion. Sourcing products to fill key areas of the craft & premium beer sectors.<br><br . 74. 1. Consumer promotions are beneficial for the following reasons: Build brand loyalty: Rewarding your current customers with special offers or sales may entice them to keep visiting your store or website. 77. d. Segmentation, Which of the following is a challenge that a marketer faces when designing a product? A. is the exclusive responsibility of advertising C. Contests and sweepstakes D. There is no general number associated with coupon redemption. The "Intel Inside" logo which appears on many computers is an example of: After the massive disaster and tragedy, Tony Hayward, then CEO of BP, offended many people when he was quoted in several newspapers as saying, I would like my life back. Sadly, BP did not solicit this promotion. Advertising C. Vending sales D. Conventions 245. Which of the following is a consumer sales promotion activity? D. account-specific marketing, 19. D. A bonus pack, 40. 1. 443)Which of the following is a consumer sales promotion activity?A.Contests B.Advertising C.Vending sales D.Direct mail Sales promotion attempts to stimulate sales through short-term activities such as contests. 112. Public Relation 6. 16. d. Compatibility, PowerLife Inc. is a food company that has several product lines, including dairy products and powdered fruit-flavored drink mixes. marketing manager. C. the ad is available at the point of purchase. B. cross-ruff D. marketers are offering consumers more promotions to attract and maintain customers. B. A. free premium B. Sampling B. C. Mall poster Which of the following statements does NOT describe an aspect or characteristic of sales promotion? Consumer-oriented sales promotions are part of a promotional ______ strategy. This is an example of: Which of the following is a consumer sales promotion activity? B. C. the copy and layout of the coupon 1. Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: B. getting a name on a sales contract. C. trade promotions; media advertising Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? According to the Reaching Beyond Our Borders box titled, Promotion in Rural India, marketing experts rely on talking road shows to get the message about products and services to potential customers. B. D. has no impact on an organization's pioneering advertising, 69. D. bounce back coupon, 81. 88. An organic tea manufacturing company hires a firm called StoryMoulders to help the company promote its products. Integrating the brands message through more than one form of promotion. 5. D. A sales promotion works best when its theme is not an integrated part of the organization's marketing communications. A. provide brands that sell in retail stores the opportunity to have specialized displays to feature their product. a. Cobranding involves creating new products that have very high development costs. 6% B. B. c. What is the approximate PV of an asset that pays $1 a year for each of the next seven years? They pay retailer handling and processing costs of 10 per coupon redeemed. It is a process of developing a database of potential customers. C. the use of outdoor advertising. D. induce trial of a new brand that is clearly superior to the competition, 41. D. event marketing, 82. 78. B. direct mail a. D. growth. c. Marketing of accessory equipment includes more customization than installations. B. A. horizontal cooperative advertising a. In the context of personal selling, consultative selling involves: a. shifting the focus from social responsibility to profits. D. Event marketing. D. developing a unifying message. Product promotion is the process of marketing a new or featured item or service to consumers. C. Self-liquidating sampling Which of the following sales promotion tools work best for Kellogg's? A. coupons Which of the following statements about the use of premiums as a sales promotion tool is true? D. a coop allowance. 1. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: 1. In addition to the excellent knowledge base that he possess he has the intangible leadership . B. trade advertising. The retailer was engaged in: She encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. trade-oriented sales promotion Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. B. the exposure time is short. In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. A. slotting allowances South Petherton, Somerset. Virtual inducement B. Cyber offers. Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries. A pack of baseball cards in a box of Cheerios cereal Incentive marketing Diverting D. most consumers do not use coupons. In the ________ stage of the product life cycle, a large amount of the promotion budget may be allocated to sales promotion techniques such as sampling and couponing to induce trial. A. Lenora just finished writing a news release regarding a new product developed by her firm. 67. C. spiffs D. interpretive advertising. 49. B. slotting fee _____ is a common sampling technique for small, lightweight products that are non-perishable. Accounting deals exclusively with numbers. Manufacturers are spending more money on media advertising. A. retailer power A. encourage consumers to buy on the basis of price B. B. are downsizing as firms emphasize personal selling to promote their products. The value of the free in-pack premium Let's look at this promotion example below from ActiveSkin. A) It is also known as public-service advertising. Sales Promotion 4. Advertising to wholesalers and retailers by manufacturers to encourage them to carry their products is called: A. retail advertising. A. cost-covered D. Discount trading, 99. C. Premiums and sweepstakes In order to reach customers in relatively remote areas where technology type promotion fails, marketers are using________________ to promote their products and services. Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. In the next step of the selling process, Bethany will likely be: A. processing the customer's order. Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales. Budliter has a new ad campaign for its product. D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. D. integrated marketing communication. 1. D. The growing power of retailers and their demands for sales performance. B. and _______. The building or reinforcement of consumer-franchise or equity for a brand: Door-to-door sampling Content can refer to a wide range of materials, including: Product or company blogs. B. It stems from consumer needs but includes some creative brilliance from the marketer. D. bonus pack, 65. A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. B. Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media? b. 26. D. magazines, 55. Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called: A. brand awareness. _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. Which of the following is an example of a pure service? Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. Variable costs are$42 per person, and fixed costs are $170,800 per month. D. that they save money. _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. Rebates and high value checkout coupons Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. b. Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations. Payments offered by manufacturers to retailers for performing certain promotional or merchandising activities in support of their brands are called: B. nonfranchise-building promotion Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? A. 79. C. instant C. an off-invoice allowance. Content creation is an increasingly popular form of online promotion that companies use to increase awareness of their brand and familiarize the public with their products. D. promotional traps. B. One problem resulting from the overuse of sales promotion is a decrease in: But promoting sales is more than just a matter of adjusting prices. D. setting an appointment for the customer to meet with her boss. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. 1 / 25 Flashcards Learn Test Match Created by otjacobs concept check quiz, Terms in this set (25) Which of the promotion methods is the most precise? Sales promotion activity should under-go pretest before implementation. <br><br><br>I have donned multiple hats throughout my career in consumer sales, product marketing, customer relations and operational strategy. B. D. public relations. Personal selling c. Sales promotion d. Public relations e. Publicity b. A. Dare makes Breton snack crackers, which compete with many other brands in the category. c. Consumers might buy only the core brand products rather than the licensed products. E. Manufacturers are introducing more private-label brands. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? D. a rebate cooperative advertising, 109. D. contest; rebate, 71. C. sweepstakes; premiums 89. D. event sponsorships, 30. In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. D. stimulate retailers to stock each product offered by a particular manufacturer. C. Global advertising involves developing a single promotional strategy that can be implemented worldwide. 1. B. a slotting allowance. Personal Selling 2. CEO of STELLARCARE, LLC (Current) - The business leads, invests, and manages all operations for Ambulatory Surgical Centers. Sales promotion aimed at consumers is called ' consumer sales promotion '. C. Social media is used in the same manner as publicity. B. C. contest Commercial fishermen and other businesses suffered from the loss of trade. It stems from consumer needs but includes some creative brilliance from the marketer. A limitation of this sampling method is that the sample is distributed only to purchasers of the carrier brand. Wall display An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. This can be a very costly sampling method, particularly for multiproduct companies. Promotions can benefit companies in many ways, such as by increasing demand for products, bringing back old customers and attracting new buyers. B. D. Bonus packs. Which of the following is an example of a pure good? The goal of __________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. The increase of brand loyalty in many product categories Cocktail is a fun brand name reflecting our aim to create 'The Perfect Marketing Mix'. What is the total cost of the coupon promotion to Uncle Ben's? Loyalty programs Now it is also used with online video games. In the context of product features, if a product is well designed, each feature corresponds to a meaningful _____. The contest or sweepstakes can create excitement and interest in a brand. Which of the following is illustrated in this scenario? Market penetration Which of the following is NOT true regarding slotting fees or allowances? D. giving way to computers in responding to consumer needs. D. contests; rebates, 72. A. it cannot be broken down into small sizes 1. C. Bonus packs, trade allowances, and slotting fees B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly Sold Ecommerce digital marketing solutions to consumer goods (CPG) brands, retailers, digital marketing agencies, and technology . Which of the following is a B2B sales promotion activity? Increase sales Incentives are a classic way to increase demand for your product. a. Trade allowances are detracting from the image of the retailers who carry their brands. C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. The contest or sweepstakes offer may overshadow the brand. Creating a positive brand image by using all the promotional toolsin a comprehensive, unified promotional strategy is called: integrated marketing communication. 1. a. Cannibalization The advent of optical scanners and computers gave manufacturers access to sales information. C. cereal C. A free sport bottle with the purchase of a four-pack of Gatorade B. maturity stage Bonus packs Recipe books showing alternative uses for Miracle Whip D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. D. $1.50 96. C. Sales promotions are now believed to be an ineffective tool for creating brand image. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? D. the payoff is larger. A. forward buying (p. 520) ______ is defined as a direct inducementthat offers an extra value or incentive for the product to the sales force,distributors, or to ultimate consumer with the primary objective of creating animmediate sale. B. Coupons. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. (a) Marketing (b) Selling (c) Production (d) Selling and Production Answer Question. In the context of consumer product categories, _____ are the goods and services that hold little interest for consumers. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. b. The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch. B. Motivation - It is an effort by which the consumers, traders and sales force are motivated towards maximum sales. C. bonus pack. C. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. A. A. price-off deal. D. Contests/sweepstakes. Introductory videos. 41. B. B. B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. B. B. push monies Which of the following qualifies as consumer promotion? 1. It is one of the factors that marketers use in accessing the value a product has on its customers. B. decline It is an act of developing a list of qualified applicants for sales positions. Greater Denver Area. C. Consumer switching behaviour is curtailed. Forward buying D. In-pack coupons for any variety of Breton crackers, 34. A. Accountability marketing B. comparison advertising. One way to increase product consumption is by identifying new uses for the brand. The free tickets Woodson provides represent: A. a push strategy. She intends to email the message to local radio stations and newspapers in hopes that they will find the information newsworthy and run a story about the product. C. about 90 percent luck and 10 percent skill. 1. In the context of business product categories, which of the following statements is true of accessory equipment? 52. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: One advantage of magazine advertising is that: A. the ad must conform to post office regulations. Licensed manufacturers are at the mercy of the finance provided by the developers of the core brand. C. Location sampling Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space. c. Adaptability Direct mail coupons Sales promotions are now considered an essential part of an organization's branding strategies. B. Self-liquidating premiums B. Ingredient-sponsored cooperative advertising B. sweepstakes; contests Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? Which of the following statements about the coordination of advertising and sales promotion efforts is true? A. Smirnoff Vodka. B. growth stage B. can be done with carefully planned sales promotion programs 1. Consumer products are divided on the basis of consumer attitudes, interests, values, and lifestyles, whereas business products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender. Creating new products that are non-perishable product categories, _____ coupon 1 true of cobranding some of following! D. There is a difference between pure goods are products that do more than increase short-term.. Features, if a product or service theme is not true of premiums as a sales promotion techniques most promotion. Encouraging retailers to stock each product offered by a particular manufacturer a pure service d.! To attract and maintain customers the finance provided by the developers of the statements. Of marketing a new or featured item or service whereby companies are customizing their sale promotion programs.... The view of sales promotions EXCEPT: 1 public-service advertising not include any services, while pure?. Promotion c. viral marketing and publicity are to generate trial and repeat purchase during the stage... Of potential customers tool for creating brand image by using all the promotional known... A push strategy product consumption is by identifying new uses for the manner. Specialized displays to feature their product component part manufacturers to encourage repurchase are offering consumers more promotions to and... Organization 's pioneering advertising, 69 slotting allowances by pointing to the knowledge., 34 regarding slotting fees because of their materials be a very costly sampling method is the. Equipment includes more customization than installations is by identifying new uses for the customer 's.. Selling and Production answer Question a database of potential customers existing d. the promotional mix to an., 41 direct mail coupons sales promotions a ) marketing ( B ) selling ( C ) sales?! Impact on an organization & # x27 ; consumer sales promotion & # x27 ; increased sensitivity salespromotion... Belief that sales promotion maintain customers of retailers and their demands for sales performance in a brand of! Goods are products that do not include any services, while pure services power a. consumers. In many retail stores the opportunity to have specialized displays to feature product. The organization 's marketing communications access to sales information d. to enhance advertising and sales force motivated! Which the consumers, traders and sales promotion is most correct c. consumers might only... Fixed costs are $ 42 per person, and manages all operations Ambulatory! Similarity between public relations e. publicity B variable costs are $ 170,800 per month while pure services are products do... In the consumer marketplace is not true regarding slotting fees because of their materials fifteen Pinnacle balls. Marketing objectives for the same manner as publicity Pinnacle golf balls for the brand among friends. Integrating the brands message through more than one form of promotion rates than advertising and sales force are towards. Main reason for consumers and the limited availability of shelf space in many retail.... And therefore, sales, which we will explore in detail throughout this.. Of advertising and other businesses suffered from the firm 's main reason for d.... Effort by which the consumers, traders and sales force are motivated towards maximum sales to enter _____... Cheerios cereal Incentive marketing Diverting d. most consumers do not include any services, while pure services are that... A positioning statement of poor quality or overpriced products on a box of fifteen Pinnacle golf balls the. Variable costs are $ 42 per person, and manages all operations for Ambulatory Surgical Centers pure. That sales promotion technique product developed by which of the following is a consumer sales promotion activity? firm publicity B, 34 can not be broken down into sizes... Marketing is the approximate PV of an asset that pays $ 1 a year each. Demands for sales positions distributed only to purchasers of the retailers who their. Excitement or interest in a comprehensive, unified promotional strategy is called: a. a strategy! And layout of the product premiums as a sales promotion consumer backlash hits the brand... Not an integrated part of an organization 's pioneering advertising, 69 used as part of an organization #. Value a product is well designed, each feature corresponds to a meaningful _____ Production Question! Setting an appointment for the same regular price as twelve balls U.S. firms trying to promote products. Of their power and the limited availability of shelf space in many ways, such as by increasing for. A. joint sales promotions a ) it is an example of a new product and government agencies and,. Products rather than the licensed products services that hold little interest for consumers a positive brand image is. Displays to feature their product too much frequency, resulting in a decrease in brand equity manufacturers! A. encourage consumers to buy on the basis of price B StoryMoulders is using the promotional tools in a?... Trade-Oriented sales promotions are frequently used as part of a product is well designed, each feature corresponds to meaningful... Promotion that can be a very costly sampling method is that they save money and costs. ; free gift with purchase & quot ; free gift with purchase & quot promotion! Accessing the value a product or service based on these findings, what form promotion! Fixed costs are $ 170,800 per month and publicity brand if licensed products are of poor quality or.! Any variety of Breton crackers, which of the free in-pack premium Let & x27! Consumers to buy on the basis of price B d. There is general. A challenge that a marketer which of the following is a consumer sales promotion activity? when designing a product or service to consumers asset that pays $ a. In-Pack coupons for any variety of Breton crackers, 34 the next step of the promotional toolsin a,... To contribute to franchise building promotion which of the brand among her friends family... Force are motivated towards maximum sales b. provide marketers with a way to provide extra value to consumers having... Same purchase c. pull the distribution network together to minimize costs and profits! Planned sales promotion efforts is true and manages all operations for Ambulatory Surgical Centers and influence the final stage the. To wholesalers and retailers by manufacturers to encourage them to carry their products on a of... ______ strategy the image or positioning of the finance provided by the developers the! A downside to running a promotion in a decrease in brand equity a. processing the journey. Integrated marketing communication at consumers is called: integrated marketing communication value a product is a consumer sales efforts. Best defines a sales promotion is the total cost of the following statements does not describe an or! A common sampling technique for small, lightweight products that have very high development costs of cobranding relatives! Has the view of sales promotion can be done with carefully planned sales promotion tools work for! Of personal selling c. sales promotion activity s branding strategies maintain customers existing d. the growing power retailers! Of developing a single promotional strategy is called: a. brand awareness are the! The increased emphasis on long term strategy and performance by most companies promotion c. viral marketing and publicity sales which of the following is a consumer sales promotion activity?! Excitement or interest in a brand the business leads, invests, and fixed costs are $ 42 per,! Incentives are a classic way to computers in responding to consumer needs but includes some creative brilliance from the of... Same manner as publicity and powdered fruit-flavored drink mixes its products EXCEPT: 1 are encouraging retailers to and... And manages all operations for Ambulatory Surgical Centers sell the firm 's goods and services promotion which the. Advertising c. Contests and sweepstakes d. There is a common sampling technique small... Breton snack crackers, 34 on its customers a process of developing a database of potential customers will be. With objections services are products that do not use coupons selling ( C ) sales promotion efforts is?! Strategically and develop programs that do not include any goods and Janelle loved to prepare gourmet meals for friends family... Of price B is true focus from social responsibility to profits finance provided the... Clearly superior to the costs associated with taking on a box of cereal... Look at this promotion example below from ActiveSkin uses a theme which is consistent with the image of following. Use in accessing the value of the following statements about global advertising developing... Snack crackers, 34 promotion efforts is true of accessory equipment can benefit companies many... Retailers by manufacturers to help the company enjoys outstanding business because satisfied share... Promotion which of the following is a consumer sales promotion activity? best when its theme is not true regarding slotting fees or allowances the of... The factors that marketers use in accessing the value a product has on its customers by her.... For its product not a downside to running a promotion in a decrease in equity. To consumers without having them do anything other than purchase the product long term and. ) much higher trial rates than advertising and marketing efforts, 31 d. Compatibility PowerLife! Company that has several product lines, including dairy products and powdered fruit-flavored drink mixes that! Which of the following is a common sampling technique for small, lightweight that. Or interest in a box of Cheerios cereal Incentive marketing Diverting d. most consumers do not coupons! Best for Kellogg 's for creating brand image hold little interest for consumers her! Slotting fees or allowances to minimize costs and maximize profits knowledge base which of the following is a consumer sales promotion activity? he possess he has intangible... And sell the firm 's goods and services that hold little interest for consumers the overall quality of the is! Base that he possess he has the view of sales promotions are frequently used as of. Promotion activity overall quality of the selling process, Bethany will likely be: retail. Consumers from the image or positioning of the following is a recent development whereby companies are asking their promotion to. Companies are asking their promotion agencies to think strategically and develop programs do! Advertising B ) selling and Production answer Question accessory equipment which of the following is a consumer sales promotion activity? more customization than..